Basic search settings for your shop
Set your shop's title and description so they appear correctly in Google results.
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Your shop's title and description
Write your shop's title and description in "General" («عمومی») settings. The "Title" («عنوان») and "Description" («توضیحات») of your shop are the text that appears in search results and in the browser tab. Keep the description short and clear.
The SEO settings page
Open "SEO settings" («تنظیمات سئو»). The page has these sections:
• "Search engine crawlers" («خزنده‌های موتور جست‌وجو»): with "robots.txt enabled" («robots.txt فعال باشد») you decide whether search engines may read your site. The content of the robots.txt file is shown in "robots.txt content" («محتوای robots.txt»).
• "Page titles" («عنوان صفحه‌ها»): in "Title template" («الگوی عنوان») you decide how page titles look in Google. «{title}» is the name of the page and «{shop}» is the name of your shop. If you leave it empty, the title "{title} | {shop}" is used. The template applies to products, categories, posts and pages that do not have their own SEO title.
• "Brands and new features" («برند و ویژگی تازه»): this has two rows, "Brands" («برندها») and "Features" («ویژگی‌ها»). For each row you can set "Have a separate page" («صفحه‌ی جدا داشته باشد»), "Index in Google" («در گوگل ایندکس شود») and "Closed in robots.txt" («در robots.txt بسته شود»). This applies to brands and features created from now on.
The rows "Home page" («صفحه‌ی اصلی»), "Products" («کالاها»), "Blog" («وبلاگ») and "Contact us" («تماس با ما») each have "Meta title" («عنوان متا») and "Meta description" («توضیحات متا»). The meta title is shown in Google results instead of the page title. "Keywords" («کلیدواژه‌ها») is optional; each keyword can be up to 60 characters.
Sitemap
The sitemap address of your shop is https://<your domain>/sitemap.xml. You see it in "SEO health" («سلامت سئو»). Submit it in Search Console; the article "Introduce your shop to Google" explains how.
Share image
For each product, page and post you can set a "Share image" («تصویر اشتراک‌گذاری»). This is the picture that appears when you share the link on social networks.
If search results look wrong
• After you change a title or description, Google may take several days to show it. Wait, then check again.
• If a page does not appear on Google, check that "Hide from search engines" («پنهان از موتورهای جستجو») is off for it.