Running your shop

Write blog posts and build pages

Write and publish blog posts, build fixed pages of your site, and prepare them for search engines.

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Blog posts

Open "Posts" («نوشته‌ها») from the "Content" («محتوا») menu. The "Blog posts" («نوشته‌های وبلاگ») page lists all your posts. Each post is either "Published" («منتشرشده») or "Draft" («پیش‌نویس»).

To find a post, use the filters "Category" («دسته»), "Tag" («برچسب»), "Status" («وضعیت») and "Search" («جست‌وجو»).

Writing and publishing

1. Click "Add post" («افزودن نوشته»).

2. In "Title" («عنوان»), write the title of the post. A post cannot be saved without a title.

3. In "Post address" («نشانی نوشته»), write the address of the post, for example my-first-post, with lower-case English letters, digits and hyphens. The address appears in your site's address; a post without an address is not shown on the site.

4. In "Summary" («خلاصه»), write a few sentences, up to 160 characters. The summary appears under the title in the blog list and in Google results. In "Post text" («متن نوشته»), write the full text. To link to a product, type @ in the text and write the product name.

5. In "Post image" («تصویر نوشته»), add the main image.

6. In "Blog category" («دسته‌ی وبلاگ»), choose the category of the post. Create categories on the "Blog categories" («دسته‌های وبلاگ») page with "Add category" («افزودن دسته»).

7. In "Tags" («برچسب‌ها»), separate the tags with commas. A new tag is created automatically.

8. To publish the post, turn on "Publish (show on the site)" («منتشر شود (در سایت دیده شود)»). If it is off, the post stays a draft.

9. Click "Save" («ذخیره»). You see "Post saved" («نوشته ذخیره شد»).

Publishing, removing and deleting

From the menu of each row in the list, you can:

• Click "Publish" («انتشار») to show the post on the site. You see "Post published" («نوشته منتشر شد»).

• Click "Remove from site" («برداشتن از سایت») to hide the post from the site. You see "Post removed from the site" («نوشته از سایت برداشته شد»).

• Click "Delete" («حذف») and confirm "Delete post" («حذف نوشته»). The post is also removed from the site, and you see "Post deleted" («نوشته حذف شد»).

Search settings of a post

In the post form, open the "SEO" («سئو») section. All its fields are optional:

• "SEO title" («تیتر سئو») and "SEO description" («توضیحات سئو»): what is shown in Google search results. The "Google result preview" («پیش‌نمایش در نتایج گوگل») shows you how it looks.

• "Share image" («تصویر اشتراک‌گذاری»): the picture shown when you share the post on social networks.

• "Hide from search engines" («پنهان از موتورهای جستجو»): when it is on, this post does not appear in search results and is removed from the sitemap.

• "Canonical address" («نشانی کانونیکال»): only a full address on your shop's own domain is accepted. If this post is a copy of another post, write the address of the original here; leave it empty to use the post's own address.

Fixed pages

Manage fixed pages such as "About us" or "Contact us" from the "Pages" («صفحه‌ها») menu.

Building a new page

1. On the "Pages" («صفحه‌ها») page, click "New page" («صفحه‌ی جدید»).

2. In the "New page" window, write the "Title" («عنوان») of the page. If you leave the title empty, you see "Write the page title" («عنوان صفحه را بنویسید»). The "Address" («نشانی») is the part of the page address in your shop; if you leave it empty, it is made from the title. The page is not visible on the site until you publish it.

3. Click "Create and open" («ساختن و باز کردن»). The page is created and its editor opens.

4. In the editor, fill in "Page title" («عنوان صفحه»), "Page address" («نشانی صفحه») and "Page text" («متن صفحه»).

5. Click "Save and publish" («ذخیره و انتشار»). You see "Page saved and published" («صفحه ذخیره و منتشر شد»).

In the list of pages, the menu of each row offers "Rename" («تغییر نام»), "Copy" («کپی»), "Delete" («حذف») and "View" («مشاهده»). Deleting a page cannot be undone; you see "This cannot be undone" («این کار برگشت ندارد.»).

Search settings of a page

In the page editor, click "Page SEO settings" («تنظیمات سئوی صفحه»). The SEO settings of the home page are in "SEO settings" («تنظیمات سئو»); the "Page SEO" («سئوی صفحه») screen tells you this.

If something did not work

• If you see "No pages were found with these filters" («با این فیلترها صفحه‌ای پیدا نشد»), clear the search or the filters.

• If a post does not show on your site, check that "Publish" is on and that "Post address" is filled in.